Your clients deserve the best — the tools, coaching, strategies, inspiration, and motivation to develop their career paths, seek satisfying employment, determine career focus, target companies and positions, and move forward in their careers.

Career seekers are challenged today by myriad methods to seek employment. As a Certified Professional Career Coach, you can lead them to career success.

One thing is constant: Change. Career seekers must know how to manage lifestyle and career change, and how to build a winning career search program affecting positive change and growth throughout their career continuum.

As career seekers learn to take charge of their career destinies, find purpose, and create direction, they maximize their ability to control life/work balance.

The CPCC program trains and coaches you, and provides the tools and career coaching processes & competencies to guide you in building a strong career coaching practice, to propel your clients to meet their career objectives and seize new opportunities. This program will prepare you to:

• Equip yourself to steer career seekers to make positive changes in their careers and lives.
• Develop Career Coaching competencies.
• Learn to say “No” and place a price-tag on offering “free” advice.
• Write value laden resumes and career search documents, applying career coaching techniques.
• Focus your client’s career plans (no more, “I am a jack-of-all-trades, I can do anything”).
• Become a Chief Motivational Officer.
• Launch your own commercial career coaching enterprise – be a successful entrepreneur.
• Charge professional rates based on the value you offer your clients!

 

The CPCC program includes six modules, which train and coach you through the program:

Module I
Module II
Module III
Module IV
Module V
Module VI

In Module one, you will explore the profession of career coaching, the 11 career coaching competencies, the many types of coaching within the careers industry, and learn about the difference between career coaching, counseling, and consulting.

This Module also defines a “career seeker” and sets the stage for clients who bring a full life history to the career seeking process.

Finally, you will learn to qualify your clients and set a strong relational foundation for career coaching.

In Module two you will guide your clients to identify their purpose for hiring you, for seeking new employment, and pinpoint that which drives your clients’ career decisions.

Additionally, this Module provides training in coaching your clients to identify their career values, industries, and professional interests—and how these factors contribute to a satisfying career…or not.

The goal development section leads your clients (and you) to set and get goals (and there are many exercises provided).

You will review personality and career interest assessments to learn what makes your clients tick, and help your clients to understand what makes them tick — does their personality get in the way of their career successes? And learn how to quickly assess your clients.

Module two ends with reviewing client career scenarios…where are your clients’ starting points? Do they love their jobs and dislike their compensation or …?

Module three delves into Career Coaching Communications focusing on listening and asking questions (learn to master these skills): It’s not about us; it’s about the client (listening); and ask gripping questions to get your clients to think.

Some clients don’t like to think and they would prefer that, you as their coach, do the thinking for them. But you can coach your clients to think for themselves, brainstorm, and attain breakthroughs; and then accept challenges to reach for new horizons. As your clients’ Chief Motivational Officer, you will inspire them to set and get their goals.

Despite your title as CMO, you may encounter clients who bring tough, real-life circumstances to the coaching sessions, and you will develop coaching strategies and appropriate questions for clients in the grief cycle (laid off, fired, retired, etc.), shy clients, overwhelmed clients, the “I can’t” syndrome clients, and others.

Finally, Module three ends with a live coaching session.

Module four focuses on intelligence collection and research; networking and the development of powerful dialogue strategies; and value-based resumes and other written career search documents including designing focused, branded, concise, and value-based messages and headlines.

Once the written documents are drafted and the dialogue scripts are set, your clients need to implement a full-scale career search campaign using multiple strategies available in the marketplace today.

Finally, Module four ends with a live intelligence collection interview and case study (including a completed resume).

In Module five, your clients, under your lead, script their career success action plan as they prepare for interviews and salary negotiations. “Let’s Dance” – The real reason for an interview is so the hiring manager can find a great partner. Your clients can also interview the interviewer, by learning communication styles (Auditory, Visual or Kinesthetic), learning about the company and its culture, and understanding the importance of salary negotiations and benefit packages.

Dress for success and image are critical elements of interviewing: You cannot take back a first impression — but maybe you can use a band-aid (includes image example on DVD).

Finally, your clients will build a career search marketing plan and put the program together to successfully seek employment using the 5-Ps: Career Search Purpose, Career Search Planning, Career Search Preparation, Career Search Practice, and Career Search Perseverance. Once they have persevered then you can coach them on making a first good impression on the new job to ensure continued career success.

Module six was developed to coach you as you develop and start your own career coaching practice or build and expand your existing practice; evaluate your services and determine how many hats you wear in a day: Career Coach, Resume Writer, Marketing Manager, Budgeting Manager, etc.; determine the hats you need to wear to manage a business; craft your own business plan and put it in writing:

• Develop a Mini Business Plan
• Three Ways to Build and Expand a Business
• Maximize Customer Service and Retention Operations
• Financial Documents
• Point of Sales and Customer Service

As you craft your business plan, you will need to determine your services and structures. The most often asked question I receive from students of the CPCC program: “What should I charge for services?”

Do you charge fees or engage your clients in a discussion about the coaching services as an investment of their future career success? How do you charge your clients?

What services do you offer?

As you build your practice and engage in business, you need to care for yourself and also teach your clients personal attention strategies. Personal attention strategies may include saying, “No” to too much work or managing a ‘pain in the neck’ client – learn to let a client go with dignity, keeping your sanity in tact.